The Top 5 Must-Know Retail Trends In Mobile And Social Marketing
Every few years there are new marketing trends that are introduced in the market and in order for you to stay on the top of your game you need to be aware of these constantly changing trends. With the introduction of the smartphone more and more people are now dependent on this device to get their daily things done and whether it is personal or professional the smartphone has become the number one choice because of its convenience as well as to be used as a gadget that can come in handy no matter where they are. From checking their social media account to checking out most E-commerce websites there is no denying that the smartphone has become more popular than a computer or a laptop.
With a device that is that convenient to use and handy, you simply cannot ignore it. If you are an affiliate marketer and you are looking for new ways spruce up your sales then there is no denying that you need to turn towards mobile devices and focus on promotions that are effective on the device.
While back in the day online marketing was focused on websites that people visited, today it is more focused on social media platforms. It’s not just about social media platforms but social media platform that is from mobile phones. These days most affiliate marketing training programs teach you how to stay focused on mobile devices so that you can grab maximum user attention.
While there have been various ways to promote a business or a product online which may have been relatively successful, now is the time for you to shift your focus from the traditional online marketing methods and focus on social media marketing on mobile phones.
Smartphones Are The Leading Retail Market Today
Whether someone wants to order a new dress for themselves or whether they are looking to purchase a gadget, the first thing they do is pick up their mobile phone. If you want to gain more popularity as an affiliate marketer you need to target these people on their phones.
Recent surveys have suggested that no matter how much time people spend on their smartphone the one thing that everybody does for sure is to visit their social media pages. There are tons of social media accounts but you can narrow it down to two. If you want to make sure that you are targeting them at the right place then Instagram and Facebook are two of your best choices.
How Do You Go Mainstream?
It’s not easy for a person to start shifting their focus from one particular online promotional method to another. It takes a lot of time and understanding to figure out how you will get used to a new marketing technique as an affiliate marketer and investing money on something that hasn’t been tried and tested is often difficult. Instead of putting a lot of money into online marketing activities on social media activities on a smartphone you may want to consider doing it one step at a time. Start small and see the response so that you know whether or not it works well for your product.
While social media marketing is something that is highly addictive and proves to be beneficial for everyone, it has to be done the right way in order for you to get benefits out of it. Instead of going mainstream instantly, take the time to understand these marketing techniques so that you manage to get a profit out of it before putting too much money down. Trial and error is part of the marketing game and you may have to go through this multiple times in your life as and when there is something new that has been introduced. However instead of putting all your eggs in one basket it is highly recommended that you try it out before you actually invest a lot of time and money into it.
Focus On The Right Platforms
One of the most important things that you need to do is narrow down the platform of choice. Instagram and Facebook are definitely the platforms that are worth investing in because that’s where most people spend a lot of their time.
The benefit with Instagram as well as Facebook is that you can choose info-graphic content as well as videos to share in order to lure your customers into purchasing products and this is much more effective than any text based advertisement that you have tried in the past. You can also use the traditional behavioral targeting methods to figure out which customers you should target for your product and which are the ones that you should ignore.
Like any other form of marketing you should take your time to read the pros and cons of social media marketing and decide how you would like to go about it. When you are an affiliate marketer the one thing that you need to focus on is to drive people to your website and that is what all your advertisement should focus on rather than promoting the product. If you give out all details about a product on the advertisement itself, there is a strong chance that the customer will go straight to an E-Commerce website where the product is from and purchase it directly leaving you with no profit whatsoever.
If you don’t want that to happen then you need to leave them with a little curiosity and give them certain information that will make them come to your website. If you are not good at creating advertisements you can always seek professional help and get it done by someone who knows what they are doing. Taking time and designing your advertisements for affiliate marketing pays off in the long run because this not only manages to gain more customers to your website but you also get a loyal fan base as well as followers who will always turn to you for advice before purchasing new products.